Customers Opt for Pick-Up Over Delivery to Save on Domino’s Pizzas

In the corporation's initial quarter, Domino's saw a decline in their delivery sales.
However, budget-conscious customers drove up the demand for delivered pizzas, the restaurant reported.
Customers keep seeking methods to cut costs as tariffs increase. recession concerns.

Domino's During the company's initial quarter, customers reduced deliveries as some chose to collect their orders themselves to save funds.

This demonstrates a pattern that began in 2024, with numerous customers still looking for good deals when placing their orders for meals. Domino's customers Some customers were ready to cover the delivery charges and tips, while others chose to visit a Domino's store personally for their orders to cut costs, according to CEO Russell Weiner’s statement to Business Insider last year.

In the US, delivery comparable sales fell 1.5% during the quarter ended March 24, the company said in its earnings report on Monday. Domino's carryout business's comparable sales, though, rose 1% during the same period.

Overall, Domino's comparable sales fell 0.5% during the quarter, "which was slightly below our expectations," CFO Sandeep Reddy said on the company's earnings call.

In 2025, customers’ quest for value has become even more pronounced. Along with continually elevated prices caused by inflation, numerous diners are concerned that their total budget might take another hit. cost hikes resulting from American trade duties Regarding imports from other nations.

"Macroeconomic pressures affecting low-income consumers continue to impact our delivery business," stated Domino's Reddy.

Domino's still expects its comparable sales in the US to rise 3% for all of 2025, Reddy said. Yet "in the event that macro pressures persist, it could put pressure on achieving this number," he added.

Many customers have continued to have things delivered in spite of inflation over the last few years. Uber CEO Dara Khosrowshahi mentioned earlier this week that the expense associated with home deliveries might decrease through the application during an economic downturn as increased numbers of individuals become unemployed and turn to working forUberto earn some money.

Nevertheless, Domino's findings indicate that this shift towards deliveries might be evolving, particularly as concerns over an economic downturn increase within the U.S.

Even with the drop in quarters, Domino's continues to heavily invest in delivery services. The pizza company plans to begin providing meals via new channels. partnership Next month, DoorDash will be used for deliveries. Since 2023, this restaurant chain has been offering their cuisine via Uber Eats and plans to keep that collaboration going too.

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