MoonPay Sets Up New US Headquarters in NYC, Sparking Predicted Crypto Real Estate Boom

Cryptocurrency is steadily asserting its presence in the global financial hub.

MoonPay, which leads globally in cryptocurrency payments, is set to open a new 5,000-square-foot-plus US headquarters in New York City’s SoHo district. This exclusive news comes from NYNext. By relocating, the company joins the ranks of recent digital currency firms expanding their footprint in Manhattan.

"As the cryptocurrency sector keeps evolving, New York emerges as a shining example of potential that merges regulatory advancements with a vibrant business atmosphere and an exceptional workforce," said Keith A. Grossman, President of Enterprise at MoonPay and a lifetime resident of New York City, speaking to NY Next.

The coming together of those elements — further encouraged by President Trump’s moves to reduce regulations — suggests that an increasing number of firms specializing in digital assets will likely establish themselves in the city over the next several months and years.

The cryptocurrency sector is crucial in propelling economic expansion in New York City—functioning as a catalyst for employment generation, spurring innovation, and drawing investments," Grossman stated. "Given that more than 130 crypto companies are active within the city, New York solidifies its position as a premier global financial center and a key locus for fintech evolution.

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This represents a significant change compared to what it was like ten years ago.

After the implementation of BitLicense in 2015, which enforced stringent rules on companies' capabilities to trade, transfer, and hold cryptocurrencies, cryptocurrency enterprises strongly steered clear of New York.

Although the licenses were intended to safeguard consumers, numerous companies viewed the regulations as excessively cumbersome and chose to relocate to more welcoming locations. Upon launching in 2019, MoonBay’s creators decided to establish their firm in Miami instead.

The currents in New York started changing as the new decade began. After being elected in 2021, Mayor Eric Adams has publicly supported cryptocurrencies, aiming to establish NYC as the “ center of bitcoins .”

Although the BitLicense regulations remain unchanged, his administration has shifted the discussion towards promoting innovation and economic opportunities instead of focusing solely on compliance and consumer protection.

Consequently, over the last few years, significant companies such as Coinbase, Gemini, ConsenSys, and Chainalysis have either ventured into or increased their presence in New York City.

"It serves as a perfect base for businesses such as MoonBay to expand and contribute to shaping the future of cryptocurrency development in the U.S.," Grossman stated.

earlier this year, MoonPay CEO Ivan Soto-Wright participated alongside leaders from Coinbase, Ripple, and Circle in the Commodity Futures Trading Commission’s Crypto CEO Forum held in Washington, D.C., where they discussed strategies for shaping future federal regulations concerning cryptocurrencies.

In early April, Soto-Wright wrote a letter to Congress endorsing revisions to the STABLE and GENIUS Acts. He advocated for state-led oversight of stablecoin providers and cautioned against measures that might hinder local innovation.

Cryptocurrency markets experienced significant growth during Donald Trump’s initial months as president.

This tale is part of NYNext , an essential behind-the-scenes look at the groundbreaking developments, ambitious projects, and strategic maneuvers that are crucial for New York City's key influencers (as well as those looking to join their ranks).

Following its most successful year in 2024, MoonBay experienced a surge in transaction volumes by 123% along with a significant rise in net revenue of almost 50% during the initial three months of 2025.

Grossman informed NY Next, "We couldn't be happier about setting up our U.S. headquarters in this fantastic city as our nation moves toward greater clarity regarding regulation, legislation, banking, and accounting issues within the cryptocurrency sector."

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